Product Detail

  • Deeper clean* that is gentle on skin.
  • Free of dyes and perfumes.
  • Hypoallergenic.
  • America's #1 Detergent**
  • #1 recommended by washing machine manufacturers***. 

*vs. leading national competitor Free detergent
**based on sales
***based on co-marketing agreements

Like most Tide detergents, Tide Free & Gentle contains surfactants. Surfactant molecules have two parts. One is "water loving" and the other is "water hating." The water-loving (hydrophilic) part breaks the surface tension of water. The water-hating (hydrophobic) part is attracted to oil and grease in soils, loosening and removing them from fabrics.

Detergents usually contain more than one type of surfactant to remove certain types of soils and clean different types of fabrics. Other ingredients in laundry detergent can include fluorescent whitening agents (to help maintain whiteness or brightness) and enzymes (to help break down complex soils such as blood and grass).

Most detergents also contain dyes and perfumes. Tide Free & Gentle does not.



Measure with cap.

  • For medium loads, fill to bar 1.
  • For large loads, fill to bar 3.
  • For HE full loads, fill to bar 5.

Add clothes, pour into dispenser, start washer.

Usage Instructions:
Follow care label instructions, then sort.
Test inside seam for colorfastness.


Q: Are your laundry products ok to use with Septic Tanks?
A: Our laundry products have been thoroughly evaluated and are safe to use in homes with septic tanks. Using normal, recommended amounts of these products will not disturb the septic system (including aerated systems) or damage plumbing systems with a properly functioning septic tank.

Q: What does the Free in the product name mean?
A: Tide Free & Gentle is free from dyes and perfumes.

Q: Can I use this product on my delicates?
A: Tide Free & Gentle can be used on any garments that are considered machine washable. Some garments can be more susceptible to color loss and bleeding, and as with all detergents, it is recommended that a small hidden area of the garment be tested for colorfastness if there is concern.

Q: Will Tide Free & Gentle work on heavily soiled clothes?
A: Tide Free & Gentle will work great on heavily soiled clothes. While Tide Free & Gentle is free from dyes and perfumes, this won’t affect its great cleaning power.

Q: Do I need to add anything else (bleach, laundry aid, pre-treat) to get my clothes clean?
A: Depending on the level and type of soil, you may still have other laundry additives that you choose to add. For typical laundry, nothing else will be required for cleaning.

Q: Can I use Tide Free & Gentle on my baby's clothes?
A: Yes. Tide Free & Gentle is free from dyes and perfumes, which is perfect to use for a baby’s sensitive skin.